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Marston Dynamics
Custom Software Solutions for a Growing America
Hi, I’m Michael. I’m the CEO of Marston Dynamics, LLC. - Also the chief architect, lead programmer, UX guy, customer service rep, and the one who sweeps up at the end of the day. This isn’t a big agency or a faceless firm — just me at the moment. I’m one guy with thirty years of hard-earned experience, a stubborn sense of craftsmanship, and a genuine commitment to helping American businesses solve problems when they can’t buy solutions off-the-shelf.
If you’re looking for a quick-and-easy website, e-commerce storefront, or basic online presence, there’s a whole prairie full of solutions out there — Wix, Squarespace, Shopify, and the like. Saddle up with them and ride easy.
But not everything about your business can fit neatly into a template. When your unique processes, specialized workflows, or industry-specific problems demand a custom-built solution, that’s when Marston Dynamics steps in. Using Microsoft .NET & SQL Server, I specialize in corner cases - crafting tailored software solutions that handle the parts of your business that can’t be bought off-the-shelf.
- Data’s everywhere - nothing’s connected, nothing’s clean
- One wrong formula breaks the whole operation
- We’re growing too fast for spreadsheets to keep up
For a while, spreadsheets can feel like the perfect quick fix. But over time, what started as a tidy little system turns into a pile of files, a maze of tabs, and a guessing game over which version is the “real” one. You spend more time fixing formulas than making decisions. It’s not that you’re disorganized—you’ve just outgrown the tools you started with.
When that happens, I can help you move from fragile, tangled sheets to a single, structured system built on SQL Server. We’ll take the logic you already rely on, the rules you already follow, and put them into a platform that’s built to handle more users, more data, and more change—without breaking under pressure.
I work side-by-side with you to understand what’s in those spreadsheets, what’s essential to keep, and what can be simplified. The end result is a secure, dependable system that your team can learn quickly and trust completely.
Once it’s in place, I don’t just deliver the system and walk away. I train your folks, leave clear documentation, and stick around while it takes root. After that, you’re in control—your data, your system—without having to depend on me for day-to-day fixes.
The biggest difference isn’t just faster data entry or cleaner reports—it’s the peace of mind that comes from knowing everything’s in one place, working the way it should.
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- Our old system works... but just barely
- It’s slow, it crashes, or nobody understands it anymore
- We’d rather fix what we have than burn it all down
Sometimes the system you’ve got is worth keeping—it’s just slowed down over the years. Queries that used to run instantly now take minutes. Reports time out. Triggers and stored procedures have grown complicated, and nobody’s quite sure which ones are safe to touch. It’s frustrating, but it doesn’t mean you need to start from scratch.
I specialize in tuning the moving parts that matter most: T-SQL queries, stored procedures, and database logic that sits at the heart of your application. That can mean rewriting slow queries, simplifying joins, cleaning up conditions, or restructuring logic so the database works with you instead of against you.
My role is to focus on the areas that will make the biggest difference—targeted improvements that speed things up and reduce complexity. I work within your existing environment, review the code driving your data, and make careful, documented changes so nothing breaks downstream.
When we’re done, you get a system that behaves the way it should—without replacing the whole thing or rewriting code that already works. It’s still your system, just sharper, leaner, and easier to live with.
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- We’ve tried everything - nothing fits quite right and needs workarounds
- Data never flows right — we’re always cleaning it up or re-entering it by hand
- We want software to fit us, not the other way around
Sometimes the right move isn’t patching what’s there—it’s starting fresh. Maybe you’ve got a brand-new idea, a process that’s never had a proper system, or a workflow that’s only lived in emails and meetings. That’s where custom development earns its keep.
From the database up, I design systems that match the way you actually work. On the SQL Server side, that means creating clean, well-structured schemas, stored procedures, and data logic that reflect your real-world rules. On the .NET side, it’s building the application layer—APIs, services, and user interfaces—that connect people to that data in a way that’s fast, intuitive, and secure.
We’ll map out the core requirements first, so the foundation is solid. Then I build in layers, testing as we go, so you can see progress early and give feedback before anything is set in stone. Every part of the system—whether it’s a query, a background process, or a front-end form—is built with maintainability in mind. You won’t need to dig through a tangle of code just to make a small change later.
The end result is a platform that’s purpose-built for your business, with the database and application working together as a single, dependable system. No guessing, no fighting the tools—just a clear path from input to insight.
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- We’re copy/pasting the same data into three different places
- Our critical systems run separately, like they’re not on speaking terms
- We can’t trust reports because nothing lines up
Different systems are great at different things—but when they don’t talk to each other, you end up doing the same work twice, or worse, keeping information in silos. That slows everything down and leaves more room for errors.
I build integrations that let your systems share data cleanly and securely. That might mean moving data from one SQL Server database to another, syncing records between a custom .NET application and a third-party platform, or creating an API bridge so two tools can work together in real time.
It starts with understanding exactly what needs to move, how often, and in which direction(s). From there, I design the process—whether it’s a nightly ETL job, a background service, or an API endpoint—so the transfer is accurate, traceable, and built to recover if something goes wrong.
Every integration is documented so you know what’s happening behind the scenes, and it’s built to be maintainable—so if the other system changes down the road, you’re not starting over from scratch.
The result is a smoother workflow, fewer manual updates, and data that stays consistent across all the systems your business depends on.
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- Someone’s repeating the same manual tasks day after day
- Reports, syncs, and updates eat up valuable time
- We need scheduled automation that just works - quiet and reliable
Some work just doesn’t need a human in the loop. Pulling reports, moving data, cleaning up records, sending alerts—if it happens on a schedule, it can usually be automated. The right automation not only saves time, it reduces errors and keeps your systems running smoothly without constant attention.
I design and build scheduled jobs that handle those repeatable tasks for you. That might be a SQL Server Agent job to run and store a report, a .NET background service to process and send data between systems, or an ETL routine to clean and load data every night. Each job is built with logging and error handling, so you know what ran, when it ran, and whether it succeeded.
Before anything goes live, we’ll confirm exactly what should happen, how often, and how the results should be handled—so the automation works the way you expect from day one. I also make sure there’s a clear way to adjust the schedule or turn a job off if your needs change.
The end result is less manual effort, fewer late-night scrambles, and a system that quietly takes care of its own housekeeping in the background—leaving you and your team free to focus on the work that actually needs your attention.
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- We’ve got a one-off need no one knows how to scope
- It’s not in any brochure, but it matters to our business
- Everyone else said "no" - we’re hoping for a "maybe"
Not every problem fits neatly into a category. Sometimes it’s a mix of old and new systems that need to talk just enough to get a job done. Other times it’s a tricky workflow nobody’s been able to automate, or a process so specific to your business that no off-the-shelf tool will touch it.
These are the corner cases I take on—the one-offs that still matter enough to solve right. That might mean writing a small .NET utility to handle a rare but critical task, creating a custom data transformation to bridge two mismatched systems, or building a one-time migration tool to move you out of an outdated platform without losing history.
We start by getting clear on the goal and the constraints—what needs to happen, what can’t change, and what a successful outcome looks like. From there, I design a targeted, maintainable solution that gets the job done without introducing unnecessary complexity.
The aim is a solution that’s lean, reliable, and easy to live with—something that does exactly what you need without adding extra moving parts.
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Last updated: August 2025.